Your canvas · The Big Idea Canvas

The Big Idea Canvas

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Step 1 of 6Pain of the Customer

0/39 answered

Your name

Printed on the canvas next to “Developed by”.

Email Address

Only used to send you the finished canvas. Never shown on your canvas, never shared.

Explain your Big Idea in one sentence.

1. Pain of the Customer

1. Who’s your target customer?

See Nail It Then Scale It, p. 81

2. What’s the job your customer is trying to perform?

Concept by Clayton M. Christensen.

3. What’s the pain your customer is experiencing while doing the job?

4. How big is the pain the customer is feeling?

Mosquito Bite

Spider Bite

Jellyfish Sting

Dog Bite

Shark Bite

5. How often are customers feeling the pain?

Infrequently

Monthly

Weekly

Daily

2X Daily +

6. What’s the pain score?—/ 25

Multiply answers to questions 4 & 5

7. How much market knowledge do you have to understand the pain?

NoneJVVarsityPro

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The Big Idea Canvas was developed by Paul Ahlstrom and designed by William Standish, and draws on Nail It Then Scale It. Concepts by Clayton M. Christensen and Geoffrey Moore.

Licensed under CC BY-SA 3.0. See nailitthenscaleit.com.