A Big Idea Canvas

Organizational site to make the big little meeting process easier!

Ivy Hoskins · September 25, 2026

Pain score

8/ 25

Real pain, but not obviously urgent. Worth establishing whether people already pay to work around it.

Market potential

14/ 20

Shared publicly by its author. Work through your own idea →

The canvas

1. Pain of the Customer

Explain your Big Idea in one sentence.: Organizational site to make the big little meeting process easier!
1. Who’s your target customer?: Sorority/Fraternity (Academic or Panhalenic) New members and members picking up
2. What’s the job your customer is trying to perform?: Meeting members and finding connections that align for both parties
3. What’s the pain your customer is experiencing while doing the job?: Currently this is a very stressful process where making time to meet people and finding the right connections is very hard and take a lot of additional effort and stress. This is a very short winodw to meet someone you are connected to for the remainder of the time in the chapter - so their is a lot of pressure and added on stress.
4. How big is the pain the customer is feeling?: Spider Bite
5. How often are customers feeling the pain?: Daily
7. How much market knowledge do you have to understand the pain?: Varsity

2. Potential of the Market

1. How many customers are experiencing the pain?: Thousands
2. Sustainability? Can you provide the solution to customers profitably?: I Think So
3. What’s the current overall size and growth of the market?: Nonexistent / Big Potential
4. Will your solution greatly affect the size and growth of the market?: Yes
5. What are the key growth drivers for the market?: Making customer stress reduced
6. What’s the financial potential of a business that solves the pain?: Unicorn

3. Prescription for the Pain

1. What’s the name of your proposed solution to the pain?: Duo Days
2. Describe your proposed solution to the pain and its key benefits.: The pain is mainly the stress and planning complications. Our solution would help all parties to know more about eachother, compare schedules, and plan meetups - to help the consumer focus more on the connection than the details.
3. How distinct is your solution from what already exits?: Middle of Road
4. What types of innovation are you using to differentiate yourself?: Technological, Customer Experience, Service, Distribution Channel
5. What are the primary differentiators of your solution?: Currently individual girls must guess and plan themselves, this is to make everything accessible in one place online.
6. How much domain expertise do you have to solve the pain?: JV

4. Positioning in the Market

1. What does the competitive landscape (jungle) look like?: Monkeys
2.1 No Market Gorilla: None
3. Are you competing head on with a gorilla for the same customer?: N/A
4. Who goes out of business if you win?: N/A
5. Based on the proposed solution, what’s your market-entry strategy?: Greenfield Strategy

5. Path to the Exit

1. How large is the universe of potential buyers for the company?: Fifty
2. Who are the top likely potential buyers of the company?: College women
3. Do you plan to engage in partnerships with them? If so, how?: Its more an aid - but collecting data could help make the process easier
4. Do you currently have access to relevant distribution channels?: Sort of
5. What’s the overall likelihood of the company becoming acquired?: 50/50

6. Big Idea Hypothesis

1. For (target customer): Sorority/Fraternity (Academic or Panhalenic) New members and members picking up
2. Who (statement of monetizable pain): Currently this is a very stressful process where making time to meet people and finding the right connections is very hard and take a lot of additional effort and stress. This is a very short winodw to meet someone you are connected to for the remainder of the time in the chapter - so their is a lot of pressure and added on stress.
3. The (product name) is a (product category): Duo Days
4. That (statement of key benefit): The pain is mainly the stress and planning complications. Our solution would help all parties to know more about eachother, compare schedules, and plan meetups - to help the consumer focus more on the connection than the details.
6. Our Solution (solution and primary differentiation): Currently individual girls must guess and plan themselves, this is to make everything accessible in one place online.
With all the steps identified and written down, you can now stitch them together to create one, unified Big Idea Hypothesis. Give it a try below.: Sorority and Fraternity members often go through a very stressful process of meeting new members, where they only have a small window to find people they connect with and get to know them. Duo Days makes this process easier by collecting data on all the people involved and helping them pair up with one another, and connect schedules, this solution helps everyone focus on the actual connections rather than the planning and complications